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Section I: NBHA Intellectual Property

1. NBHA Brand Usage Guidelines

Overview of NBHA’s intellectual property “IP” rights and guidance on how the NBHA name and logos may be used. Throughout this section, “NBHA IP” means the logos, words and phrases, and other imagery to which NBHA holds exclusive rights. These guidelines are intended to provide guidance regarding the use of NBHA IP in any way that may reasonably be interpreted as implying endorsement, approval, sponsorship, or any other commercial affiliation by or with the NBHA. These guidelines are not intended to discourage the fair use of NBHA IP. NBHA retains the exclusive rights to its trademarks and copyrighted materials. NBHA allows access to NBHA IP solely for use in the promotion and marketing of NBHA and NBHA affiliated events.

A. Logos

i. The NBHA owns and has the right to control logos (in full or part) in the United States and Canada and within its internationally affiliated associations, including the graphics below and the trademarked words and phrases below the logo (see Figure 1.).

ii. Font of NBHA logo: Basel Neue Black Italic and Athelas.

Red: C: 0 / M: 97 / Y: 80 / K: 20

Blue: C: 100 / M: 94 / Y: 0 / K: 35

Figure 1. The Official NBHA logo (standalone logo with and without horse & rider)

At no time can the logo be disassembled or rearranged beyond what is shown above. See nba.com/about/logo for color variations and more logo info.

B. Words and Phrases

I. The NBHA has exclusive right to, but not limited to:

NATIONAL BARREL HORSE ASSOCIATION

NBHA

C. Photographs

I. The NBHA has the right to control the commercial use of photographs or other images from NBHA events. A competitor’s entry provides consent for their image to be used for NBHA promotional purposes across digital or print platforms. NBHA reserves exclusive rights to all photography privileges at sanctioned events. Any photography on-site or use of media whether for personal or commercial use must obtain prior approval from the NBHA office.

2. Global Commercial Use of NBHA IP

a. No United States or Canada business or other commercial entity should use NBHA IP without the express consent of the NBHA.

b. International sponsors, who sponsor an NBHA association in a country, besides the United States or Canada, can use the NBHA logo from their country but it must not be used as a stand-alone logo. The NBHA country (i.e., NBHA AUSTRALIA) MUST be placed alongside the NBHA Official logo but, and additions to the logo must not interfere, modify, or overlap the Official NBHA logo. (see Figure 2.).

3. State and District Guidelines: Within the United States and Canada

Official affiliated NBHA districts are bound by the following guidelines. Failing to follow NBHA IP guidelines may jeopardize official affiliation with NBHA. Districts MUST use the Official NBHA logo in conjunction with the District name (ie. NBHA TX 15). States and Districts are NOT permitted to use the any NBHA IP as a stand-alone logo.

Figure 2. Example of District Name Placement

Award Guidelines

a. An official affiliated NBHA District is permitted to use the Official NBHA logo on awards items presented at single races or for year-end awards, that include but are not limited to clothing, embroidery, trophy tack, trophies.

b. An official affiliated NBHA District is NOT permitted to use the Official NBHA logo on any trophy belt buckle. Gist Silversmiths maintains exclusive right to the use of the NBHA logo within the United States and Canada.

c. An official affiliated NBHA District may use the letters NBHA (in a generic font) on a trophy belt buckle, but the full NBHA logo (with the horse and rider image attached) is reserved for exclusive use by the Official NBHA Silversmith, Gist Silversmiths. Districts are encouraged to order trophy buckles, with the full NBHA logo, from Gist Silversmiths.

Marketing Guidelines

a. NBHA Districts are permitted to use NBHA IP on marketing materials, that include websites, social media posts, printed flyers, and barrel covers. The NBHA District number (i.e., NBHA TX 15) MUST be placed alongside the NBHA Official logo. Additions to the logo must not interfere, modify, or overlap the Official NBHA logo.

Merchandise Guidelines

a. An official NBHA affiliated District is permitted to use the NBHA logo on Official District merchandise that is available for sale to the public or awarded to District members. Districts MUST use the Official NBHA logo in conjunction with the District name (ie. NBHA TX 15). States and Districts are NOT permitted to use the any NBHA IP as a stand-alone logo.

b. Districts are NOT permitted to use the any NBHA IP as a stand-alone logo. All merchandise items produced by Districts, for in-District use, must contain the District name, alongside the Official NBHA logo (ie. NBHA TX 15).

4. Global Guidelines: Outside of Canada and the United States;

Official internationally affiliated NBHA associations are bound by the following guidelines. Failing to follow NBHA IP guidelines may jeopardize official affiliation with NBHA. The NBHA country (i.e., NBHA AUSTRALIA) MUST be placed alongside the NBHA Official logo but, and additions to the logo must not interfere, modify, or overlap the Official NBHA logo. (see Figure 2.)

Figure 3. Example of International Country Name Placement

Award Guidelines

a. An official affiliated NBHA International associations is permitted to use the full NBHA logo on awards items presented at single races or for year-end awards. The NBHA country (e.g., NBHA ITALY) MUST be placed alongside the NBHA Official logo but, and additions to the logo must not interfere, modify, or overlap the Official NBHA logo.

b. The promotion of international awards featuring the letters NBHA or the full NBHA logo (with the horse and rider) MUST be limited to digital and print platforms based in their country of origin.

Marketing Guidelines

a. International NBHA affiliated associations are permitted to use NBHA IP on event marketing materials, that include websites, social media posts, printed flyers, and barrel covers. The NBHA country (i.e., NBHA ITALY) MUST be placed alongside the NBHA Official logo but, and additions to the logo must not interfere, modify, or overlap the Official NBHA logo.

b. Digital and printed promotions of sponsors of internationally affiliated NBHA associations MUST be limited to digital and print platforms based in their home country. (e.g., NBHA Australia sponsors cannot be promoted on a United States based webpage, platform, or social media page).

Merchandise Guidelines

a. International NBHA affiliated associations are permitted to use the NBHA logo on merchandise that is available for sale to the public or awarded to international members. International NBHA affiliated associations MUST use the Official NBHA logo in conjunction with their country name (e.g., NBHA ITALY).

b. International NBHA affiliated associations are NOT permitted to use any NBHA IP as a stand-alone logo. All merchandise items produced by international NBHA affiliated associations, for in international use, must contain the country name, alongside the Official NBHA logo.

 5. Social Media – Including the United States, Canada, and Globally Affiliated Associations

a. The NBHA recognizes that the nature of social media encourages people to talk about current events and topics; and NBHA appreciates the interest, excitement, and public conversation surrounding NBHA events but only Official NBHA Districts, State Directors, and affiliated internal associations have permission to use NBHA IP in social media. This section applies to all social media platforms including but not limited to Facebook, Instagram, Twitter, Snapchat, Google+ and others.

6. Protecting NBHA IP

a. NBHA is committed to protect the NBHA’s rights. These guidelines are not intended to provide legal advice and any information contained herein does not in any way limit the NBHA’s legal rights and remedies.
b. NBHA rules and regulations protecting NBHA IP regarding logo usage is applicable to State and District Directors, and applies to members and non members on an individual level. A NBHA member or non member is subject to the same rules as State and District Directors and may not use the NBHA logo or an NBHA Tour Event Logo on a standalone basis.

 

**************Updated 01.01.2023*****************